DC Pulse is a brand intelligence platform. AI reads your digital presence across 4 lenses. A human reviews the diagnosis. You get a score, a gap, and a prescription.
The Pulse Audit is a brand cardiogram. A free, AI-powered diagnostic that reads your digital presence and your brand vitals, then returns a Pulse Score and a prognosis.
"Not sure" is a valid answer for the strategy questions (your positioning, your differentiator, your voice). Diagnosing those is exactly why you are here. The essentials (your URL, your name, your category) we still need.
"The first step to treating a brand is knowing if it has a heartbeat."
Personalized to your brand
We read everything that is already out there about you, then return a report that looks like it was built for you, because it was. We help brands. We lead by example.
Every page. Every headline. Every meta tag. We extract your stated positioning, your tone, and how your story actually reads to a first-time visitor.
LinkedIn, Instagram, Facebook, X. Bio, recent posts, post cadence, visual consistency. The Pulse Audit sees the gap between what you say on your site and what you do in the feed.
Your logo, your color palette, your typography. Your Pulse Report is automatically branded with what we found, so the file you download already looks like yours.
No website yet? No socials? "Not sure" is a valid answer. We will guide you through the audit with the questions instead.
AI Search Readiness
Google AI Overviews. ChatGPT. Perplexity. Claude. These systems do not visit your homepage and browse. They read your entire digital footprint at once, synthesize it in milliseconds, and decide whether to surface you or skip you when someone searches for what you sell.
If your positioning is unclear, the AI summarizes you wrong.
If your voice shifts between channels, the AI picks the weakest version.
If your differentiation is generic, the AI groups you with your competitors and lets the searcher decide on price.
This is not a future problem. It is happening now. And most founders have no visibility into how their brand appears inside an AI-generated answer.
The Pulse Audit measures the same signals these AI systems read.
Your 4 lens scores (Positioning, Voice, Identity, Differentiation) are, functionally, an AI-readability grade for the algorithms that increasingly decide whether your brand gets surfaced or buried. Your Pulse Score is not just a brand health metric. It is an AI Search Readiness score.
How It Works
AI drafts your Pulse Audit through The 4 Lenses. Humans approve the insights. You get your Pulse Score, your Brand Gap, and a direction forward.
Share your website, your social handles, or just answer a few questions. The AI reads your brand through The 4 Lenses in under 180 seconds.
Get your Pulse Score across Positioning, Voice, Identity, and Differentiation. See exactly where the Brand Gap lives and what your competitors do better.
Receive prioritized actions through The Decision Layer. Close the gap, sharpen your story, and build a brand that commands the room.
The 4 Lenses
A physician reads pulse, blood pressure, temperature, and respiration. We read 4 brand vitals. Each lens is scored 0 to 100. Your Pulse Score is the weighted composite. Strong on 1 lens does not heal a flatline on another, which is why we score them separately.
What you stand for and where you sit in the market. The structural pressure under everything else. Low positioning score, every campaign leaks.
How you sound across pages, posts, emails, and DMs. The cadence the world hears. An off-rhythm voice reads as inconsistent, even when the strategy is right.
Logo, colors, typography, and visual rhythm. The temperature of your brand on first impression. Cold identity loses readers in the first second.
What only you can claim. The oxygen of growth. Without differentiation, you are breathing the same air as every competitor, and the market cannot tell you apart.
Your free Pulse Audit returns all 4 readings. The full prognosis and the prescription unlock with Pulse Pro.
The Decision Layer
Most AI tools push generated text straight to your audience. We do not. Every Pulse Audit, every recommendation, every word in your report passes through The Decision Layer first. AI drafts. DC Pulse reviews. You approve. Nothing ships until a human stands behind it.
You will never wake up to AI content you did not sign off on. The flow is the same every time, whether it is a positioning line, a competitor takedown, or a monthly action plan.
Your Pulse Report
Every Pulse Audit returns a downloadable, fully branded report. Your logo. Your colors. Your data. We sell brand intelligence, so the file we hand you has to look like the standard you want to be held to.
Pulse Pro tracks the metrics that move brand outcomes, not vanity. You see them every month, side by side with last month, in your dashboard and in your downloadable report.
Who It's For
Whether you are launching, scaling, or repositioning, your brand either works for you or against you. This tells you which.
You built the business. Now make sure the brand reflects where you are headed, not just where you started.
Stop guessing what is working. Get a clear read on where your brand narrative lands and where it falls flat.
Use the audit as a discovery tool with new clients. Replace subjective conversations with scored, objective data.
Give your clients the brand clarity they are paying for. White-label ready insights that elevate your advisory work.
Your name is your business. Find out if your digital presence matches the reputation you are building in the room.
In saturated markets, brand is the only moat. Know where your story beats the competition and where it bleeds.
First Reads
5 brands tested it before launch. Here is what they found.
"We thought our brand was solid until DC Pulse showed us a 42 in differentiation. That one number changed our entire repositioning strategy."
"I use the free Pulse Audit as my opening conversation with every new client. It replaces hours of subjective back and forth with hard data."
"3 minutes and I saw exactly where my personal brand was losing people. The Pulse Score made the Brand Gap impossible to ignore."
"As a brand agency, we needed proof our approach was different. DC Pulse gave us the framework to show clients their Brand Gap before we pitch solutions."
"The Brand Gap report was the most honest feedback we have ever received. No fluff. No filler. Just what needs to change."
Pricing by category
Every tier includes the Pulse Audit, your Pulse Score, The 4 Lenses, The Decision Layer, and a branded PDF Pulse Report. 7-day free trial. 30-day money back guarantee. Cancel anytime.
Build-for-You is a 1-time engagement where our team performs the Pulse Audit, builds your 4 Lenses, sets up your dashboard, writes your first month of approved drafts inside The Decision Layer, and hands you a fully populated, fully branded Pulse Report. You walk away with a working brand intelligence system, not a checklist.
Promo: we waive the first 2 months of your subscription when you buy Build-for-You. A Growing Brand client paying $3,500 gets $1,498 in subscription value back.
Book a CallQuestions about your results
If you have a question about a number in your Pulse Report or a recommendation in your Decision Layer, write to the results inbox. It is accountable and separate from sales. If you want our team to build the entire system for you, book a call.
Write to the results inbox. A human reads it. We answer questions about your audit, your KPIs, your Decision Layer drafts, and anything inside your branded report. This is not sales.
results@dcpulse.aiCalls are reserved for Build-for-You and Enterprise inquiries. If you want our team to set up the strategy, run the Decision Layer, and hand you a populated dashboard, book a call. Standard retainer applies after the 1-time setup.
Book a Build-for-You callQuestions, answered
12 questions we get most often. If yours is not here, write to results@dcpulse.ai.
Your brand's digital presence across 4 lenses: Positioning, Voice, Identity, and Differentiation. Each lens is scored 0 to 100. The weighted composite is your Pulse Score.
The Pulse Score is a weighted composite of your 4 lens scores, based on specific signals extracted from your public digital presence. Full methodology is available on the How We Score page.
Positioning (what you stand for), Voice (how you sound), Identity (how you look), and Differentiation (what only you can claim). Each is scored independently because strength on 1 does not compensate for weakness on another.
Yes. No credit card. No signup. You get your Pulse Score, all 4 lens readings, and a 1-page Brand Gap summary. The full report and competitor benchmarks unlock with Pulse Pro.
The full branded PDF report, 12 diagnostic modules, monthly Pulse tracking, competitor monitoring (up to 3 competitors), unlimited Decision Layer reviews, and team access.
AI drafts a recommendation. A DC Pulse strategist reviews it. You see the draft with the strategist's notes and choose to approve, edit, or reject. Nothing reaches your audience without your sign-off.
Competitor benchmarking is a Pulse Pro feature. Add up to 3 competitor URLs in your intake. You will see their scores side by side with yours across all 4 lenses.
We read only publicly available information. Your audit results are private to your account. We require a company email to prevent unauthorized access. Full details in our Privacy Policy.
Enter N/A for your URL. The audit runs on your answers to the strategy questions and any social profiles you provide.
Yes. Every paid tier supports additional users with dashboard access and Decision Layer permissions. Enterprise pricing scales by team size.
30-day money-back guarantee on all plans. 7-day free trial on Pulse Pro. Cancel anytime.
Every recommendation passes through a human strategist before it reaches your dashboard. AI drafts. A human reviews. You decide. No other brand audit tool puts a strategist between the AI and your screen.
Start the diagnostic
Fill out the essentials below. We will read your digital presence and return your full Pulse Audit (all 4 lenses, your Pulse Score, your Brand Gap, and a 1-page action plan) in 3 minutes flat.
DC PULSE · Pulse Audit
The vitals are in. Read your lens-by-lens breakdown below.
Your brand reads as professional but interchangeable. The market cannot tell you apart from your top 3 competitors. Close this gap first.
AI drafted these. A DC Pulse strategist reviewed them. You decide what ships.
Enter a competitor's URL. We will run their audit and show you side by side.
The full report includes 12 modules, Pulse Monthly tracking, competitor monitoring, automated reporting, and unlimited Decision Layer reviews. 7-day free trial. 30-day money back.
No black box. Here is the rubric every Pulse Audit runs against. We publish it because trust beats secrecy in brand intelligence.
Pulse Score is the weighted composite: Positioning 30%, Voice 20%, Identity 20%, Differentiation 30%. Every score is reviewed by a human strategist before it leaves The Decision Layer.
3 minutes stands between you and brand clarity. No signup required. No credit card. Just an honest look at where you stand and what to fix first.
Get Your Pulse Score